Why you should buy (beer) merchandise, aka #beerswag
A favourite beer tshirt or refillable growler whose logo is fading from so much use. Whether it’s a cap, a beer glass, a sticker, a key ring or a bottle opener, we all love merchandise.
Maybe you buy the shirt because you’re friends with the people selling it, or you like the design, or you like the beer, or maybe you just need a new shirt and it fits well. There are a lot of reasons behind the compulsive need to have the next cool piece of beerswag, even when you have stockpiles in your home. We believe the reasons are fivefold.
- Merchandise – shirts, caps, keyrings, growlers, etc. – isn’t perishable. Just because you bought a shirt today doesn’t mean that you have to wear it tomorrow. It doesn’t spoil. What happens when your bottle opener breaks? You have another on hand – how delightful! And sure, some things might go out of fashion, but that’s ok, because we all know that fashion comes in swings and roundabouts. So go ahead with that purchase, it might just come in handy someday.